Dear Community Banker,
Reading and watching the news from the past few days has made it clear: the voice of community banking, the voice of reason and historic stability and resiliency, needs to be heard.
ICBA has prioritized making sure the voice of this great industry reaches concerned consumers and small businesses across our nation. To address their worries, answer their questions, provide peace of mind and educate them about the community banking difference, we are tackling this responsibility head on.
First, we have readied the below talking points for you and your community bank team to use when communicating with your customers.
- As a community bank, [BANK NAME] remains well capitalized and well positioned to continue to serve our customers and community. We were chartered XXX years ago and expect to serve this community for generations to come.
- As a community bank customer, you have access to our experienced team, and we stand ready to assist you at all times with any of your questions or concerns.
- As a community bank, we take pride in our relationship-based business model focused on building long-term trust with our customers. After all, we live in your community too, and your success is our success.
- Nobody has ever lost a dime of FDIC-insured deposits up to $250,000. For those customers who have questions about whether additional insurance coverage is needed, we are ready and prepared to assist you in identifying whether additional insurance coverage is necessary and ensuring your deposit needs are met.
- If you have questions about your coverage, or would like to learn more about FDIC insurance and how it works, we encourage you to access the following resources or give us a call directly at [phone number]:
As always, we will continue to tell our story and make sure community banks are well-represented with policymakers and regulators and accurately characterized in the media. To ensure consumers are well-educated on the community banking business model, the ICBA National Campaign is primed and ready to differentiate community banks from other financial institutions. You will receive much more on that new and exciting effort soon as we ready materials for this week’s launch. But for now, rest assured in knowing that your best interests are ICBA’s best interests, and that we exist to serve community banks and only community banks.
Thank you for your continued support.
